Hello everyone, after reading recents news about PPC campaign, we decided to right a post with 5 best tips to use in your campaign in 2019.
First of all what is PPC?
PPC stands for Pay Per Click, and it a an Advertising method used by marketers, advertising agency and business to promote their products/services on the web.
How does PPC work?
Whether you decide to advertise your service/product on internet , on Google, Bing, Youtube, or other websites, the purpose of PPC it will be always the same, make the potential customer click on your Ads. So in order to have this results, your will need to start a campaign with “keywords”, when an individual types this keyword on a search engine such as Google, your ads should appear on the results. One important thing to understand as principal is that PPC works with a bid system. (Simpy you bid money on each keywords in order to get results)
How to have great results in 2019
- Do not compete with expensive keywords
- Find alternative keyword to get a piece of the market
- Turn off Network Audience in Facebook Ads
- Use remarketing strategy to achieve results
- Use the right negative keywords
Do not compete with expensive keywords
One of the common mistakes of PPC advertising users is trying to compete using keywords with expensive bids. This is one the first thing to avoid, It will ruin your budgets within short time without having results, You will need always to consider the ROI. Large companies, have bigger budgets and they can afford to bid expensive keyword to get traffic. If you are not a large company, or you do not want waste all your money in useless ads, then stay away from expensive Keywords.
Find alternative keyword to get a piece of the market
Instead, you should be more focus on finding alternative Keywords relative to your product/service, use Keyword tool, or Keyword planner to get the right alternative similar keywords. So you can bid using lower budgets and having results, so you can calculate your ROI and improve your campaign.
Turn off Network Audience in Facebook Ads
This method will help you to avoid useless clicks from Facebook Ads, so you can minimise your budgets. Infact we found that turning off network audience in Facebook has been a great way to save money in our PPC Campaign
Use remarketing strategy to achieve results
Remarketing turns to be the most effective way to convert your potential customer in buyers. Using tools such as Facebook Pixel you can retarget your audience, whenever they are browsing other websites or watching a video on Youtube. It is a an efficient way to see good results in your campaign.
Use the right negative keywords
List but not last, Use the right negative keywords, always using same tools listed previously, it will help your ads to do not appear where the keyword will be type on the search engine, so you will not spend useless part of your budgets with irrelevant keyword for your business.
If you are struggling using PPC in your campaign we can help you to improve your result and stay with your budget, do not hesitate to contact us for free consultation. We can guide you to the right path in order to achieve together great results.
Thanks for reading.